Make Art. Claim Your Calling. Monetize Your Mission.

Are You Ready To...

Step up and claim your creative calling?  

Craft a career where making money and making art are two sides of the same coin?

Say that you’re an artist proudly when someone asks?

Speak your truthlike really speak it, and watch others swoon, clap and surround you?

Create your own community and feel a true sense of belonging?

Wake up every day knowing that you’re doing what you’re here to do and pinch yourself wondering if it’s really true?

There's a Creative Calling in You That Wants to Get Out.

You're smart, kind and talented. You probably excelled at most of what you've tried in life.

There's a Creative Calling in you that wants to get out but you have no idea how. You want so badly to be an artist and to live a life you love filled with a gorgeous studio space, travel, a supportive community, and time to create.

You show up and are willing to “do the work” but feel utterly lost when it comes to making art and making a living doing what you love. Could someone please just tell me how to make it all work!??

You’ve tried everything – art school, free online courses, a sh!t load of personal development and self-help work. Seriously. You’ve prayed, cried, set your intentions, tried telling yourself to forget about it and that it doesn’t really matter.

You’ve studied other modalities: energy work, shamanism, meditation, therapy, yoga.


You seem to have tried everything but nothing has been able to help you bring your love of art, healing and community together.

Nothing Seems to Be Working!

Here’s the big, important secret that few people know:

The thing about having an Uncharted Creative Calling is just that - it's uncharted. 

There is no other person on the planet doing exactly what you’re here to do. No one else could!

See, you’re not just an artistyou’re not just a healer, and you’re not just someone who wants to work in community – you’re all three.

The unique way that all of this comes together in your own life is something the world has yet to see the likes of. You’re the Christopher Columbus of uncharted territory who's been told his entire life that if you sail too far out you’ll fall of the edge, never to return!

The Thing About Having an Uncharted Creative Calling Is Just That – It's Uncharted.

Unfortunately I don’t know a single school out there that’s teaching artists how to make art and how to bring all of your passions and interests together into something that is both wildly creative and wildly abundant, in every way.

I also don’t know anyone who goes into the wild jungle without a guide.

In order to make art and money doing what you love, you have to step into bold, brave new territory.

You have to claim and create your Uncharted Creative Calling.


Since our work together I can finally acknowledge that I’m a professional artist! I’ve let go of so many fears and limiting beliefs and actually feel inspired by the dark places. I learned how to listen to my inner voice. I’ve exhibited, framed my work, sold pieces, and completely changed my style to one that feels effortless, flowing and totally energizing!
— Gillian Thomas, Painter, Belfast, Ireland
When I began working with Jessica I had all these ideas about how to get my art out into the world, but didn’t know where to start. I felt overwhelmed and unfocused. Amazingly, since working with Jessica I have reached goals that I have had for years. My website is up and running; I have planned and run my own Magic Wand Making workshops; I have sent commissions to clients in Germany; I bought a new car for my art business. I can finally say that I am fully committed and know in every fiber of my being that I really can have the life I always dreamed of - being a professional artist!
— Jonathan Jay Levine, Artist, Poet, Visionary, Magic Wand Maker, Pacifica, CA

I Struggled Trying to Be a Successful Artist for Years!

I painted, I dove deep into personal development and I spent two years studying Transformative Art, figuring out how to take my art into community.

All of these things lit me up – individually, but I struggled to find the place where all three intersected.

I loved being in the studio, but didn’t just want to paint.

I called myself an artist, but refused to identify as a starving one. I kept finding ways to take my art into community – I even moved across the world to do it, but all of these things on their own weren’t enough.

Often, two of these three would intersect, but it wasn’t until I found a way to bring all of these things together and share them with others, that things clicked.

Jessica’s method of doing the internal work combined with the external work – in the painting process itself all the way through to presenting it to the world is invaluable. My Inner Critic has turned into an ally through constructive dialogue. I know who my Divine Right Audience is and what the messages of my paintings are. I’m feeling so much more confident!
— Wolfgang Hermann, Visual Artist, Virginia, USA

Finally, a Field Guide to Help You...


Becoming Artist is the revolutionary 9 month coaching program that you wish you had in art school.

It’s a map – a Field Guide to Your Uncharted Creative Calling – a step-by-step program designed specifically for visual artists and artistic geniuses (yes, that’s you) who struggle with discovering your Creative Calling.

Because us artists are not quite like everyone else. As right-brain dominant people we need a program that puts our left brain in service of the right. Which is exactly what this is.


Throughout this 9 month program you will work individually with Jessica to gain the clarity and conviction you need to finally Claim your Creative Calling and call yourself an artist.

Through Jessica’s gentle and skillful guidance, daily art-making practices, a supportive community of international artists, and the accountability of weekly one-on-one coaching sessions, you will find yourself saying, “Yes, I am an artist. Yes, I’m here to make art. Yes, I’m here to heal others.”

Using Jessica’s unique understanding that it is only through honouring and integrating all parts of yourself – particularly those that have been unloved, unappreciated and kicked-to-the-curb, that you will find your most authentic creative voice.

As you start to own and unlock your particular genius the doors to your Creative Calling start to open. You begin to know, in your bones, that you are an artist and that the world needs what you have to offer. You begin to embody and act like the artist, and the divine being, that you were put here to be. 


Until you’re making your art on a consistent basis it’s nearly impossible for anything else to happen.

Having exhibitions, selling your art, monetizing your mission and building your tribe all depend on this one essential truth: that you show up and make your art when you want and how you want.

During these formative 12 weeks you will work side by side with a group of international artists and learn how to Keep Your Ass in the Studio + Consistently Make the Work You’re Here to Makeartists who just like you, hear the steady stream of voices saying, “Who do you think you are?”and “Am I really an artist?”

This transformative approach to art-making will turn those gnarly internal voices into your biggest allies. Through weekly videos, action steps, journal prompts, accountability and one-on-one coaching sessions with Jessica, you will construct a creative practice that supports you and allows your most authentic work to emerge.

You will examine and get intimate with: Your Big Vision, the Inner Critic, Procrastination, Upper Limiting, Feedback, Resistance, Boundaries, Setting Intentions and the innate wisdom that your own images hold.

You will learn to honour and integrate every creative desire and impulse, create work that pushes your edge and speaks your truth, and feel the confidence that comes with knowing that you can meet whatever arises and come out on the other side with jewels in hand.


Showing your art – the holy grail of being an artist, is an exhilarating and terrifying prospect.

We’ve become conditioned to ask for permission from the gatekeepers who typically grant it.

During this next 12 weeks you will reclaim your power and create an exhibition that you love. You will put your work in front of the very people who are longing to see it.

You’ll discover your Divine Right Audience, Your Perfect Venue, the conditions that most support you and have a deeply-nourishing and soul-aligned solo exhibition.

Through weekly one-on-one coaching and video tutorials you will:

  • Call in an exhibition opportunity that is perfectly aligned with who you are.
  • Identify Your Divine Right Audience, Your Ideal Collector and why your work is meant to be in front of them.
  • Curate and photograph a body of work.
  • Write an Artist Statement you’ll love.
  • Use Jessica’s Pain-Free Artist Bio process to write one that is all you.
  • Price your art.
  • Prepare a Press Release.
  • Fill your exhibition with a room full of people.
  • Create a simple and stunning artist website that beautifully showcases your work.
  • Speak your truth and own it!


Now that you’re in the flow, making your art and had an exhibition you loved, it’s time to Monetize your Mission and Value your Worth.

Until you believe, in your bones, that you deserve to make a living doing what you love, chances are you won’t.

This 9 month birthing process, Becoming Artist helps you to become the confident, professional artist who creates a Creative Calling you love.

You become the artist who knows how to ask for what you desire, receive it, and create more abundance than you ever thought possible.

You will weed out your old money story, limiting beliefs, family programming, and jettison the Starving Artist Mentality using Jessica’s 10 step process: Manifesting Money The Fun and Feminine WayPrepare to be amazed!

These 10 Steps and Your Daily Money Mantra will bring you into a healthy, realistic relationship with your finances, call in the money you desire, come into right relationship with pricing and sales and then watch the universe sweep in to meet your clear intentions and embodied desires. Nothing is more magnetic and attractive than this!

Your wealth consciousness will soar, paintings start to sell, doors open!

Now that you’re consistently creating, feeling confident about your art and valuing your worth, it’s time to discover the secret to living out the fullness of your Uncharted Creative Calling.

Through Jessica’s one-on-one coaching and clear line of questioning you will understand how all of your gifts, your particular creative process and your passion for community come together to create your Uncharted Creative Calling.

Over the course of this final 12 weeks you will transition from being “in” the creative process to being able to articulate just what it is that you do and how you can share your gifts with others.

Just like each artist’s art is different, so are each of your Uncharted Creative Calling’s meant to be. Putting your left-brain in service of your right, you will organize your creative process, build your own tribe of brilliant rare birds and bring healing to others through workshops, special projects, community interventions or social practices.

You will learn:

  • Who your tribe is and how to find them.
  • Why you, yes you, have the ability to lead and build your own tribe.
  • How to package your gifts.
  • The pain that you are helping others to heal.
  • How to create landing pages and project descriptions.
  • How to determine a budget, apply for funding and be paid for your offering.
  • How to sell your services in a way that actually feels good.
  • How to deliver workshop content – online and off.
  • The secret to getting raving testimonials.
  • How to finally turn your passion into profit.

Who Is This Program For?

It’s for you, dear artist, even if you can't call yourself one yet.

It’s for you, dear artist, who despite that fact are ready to own up to the fact that you are, and always have been, an artist.

It’s for you, dear artist, who will no longer take No for an answer; who’s had it with living a life that is less than fulfilling; who knows that there’s more; who’s ready to do whatever it takes to get there.

You will be thanking yourself forever for working with Jessica as your personal coach. You will take away things away that will continue to inform your life and fill it with tremendous possibility and strength.
— Marta Maria Rogers, Turin, Italy
Jessica has held an enormous amount of space for my creative expansion, and seamlessly combines the practicalities of setting up a heart-centred business with intentional living and consciousness. If you’re wanting to bump your creative career to the next level, investing in working with Jessica is one of the best investments that you can make in yourself.
— Tamar Swartz, Mixed Media Artist + Intuitive Art, Budapest, Hungary

How Do I Apply?

This is a one-on-one coaching program for visual artists and artistic geniuses (again, yes, that’s you) who are ready and willing to do whatever it takes to step into their Creative Calling. It is for those of you who are ready to step into the fire and come out on the other side as the person you’ve always wanted to be.

Your life will not be the same on the other side. 

As such, I need to know you are committed and mean business. To apply, send me a short video (1:00 – 2:00min in length) telling me why you know this is the next step for you and why you arecompletely committed to Claiming Your Calling and Becoming the Artist that you Know You Are Here to Be. You don’t have to know how it will all look, you just have to say Yes!

Once I receive your video I will be in touch to schedule a time for us to talk and make sure this program is the right match for you.

Scared to shoot video or talk on camera? Great! Everything we truly desire is just outside our comfort zone. Nothing fancy, just grab your iPhone and shoot, upload and send me the link using the button below:

What Are You Waiting For?

Honestly, that’s the only question you should be asking. If not now, then when? You were put here to do big and beautiful things. The only thing standing between you and it is your willingness to say “YES!”.

Everything else will follow….  

Once you send your video we’ll schedule a time for us to talk.

This entire program is built on the foundation of you learning and knowing in your bones, that you have the power to create whatever you desire – art, money and an amazing career.

You’ll be given the tools and one-on-one weekly support you need to have you knowing that you are a powerful creator, and always have been.

So grab your camera, shoot your video, and convince both of us why this is the very thing that your heart has been longing for!

Total Investment $15,000



Your first very special BONUS is a complimentary 90 minute Manifesting Money the Fun and Feminine Way Coaching Call.

Once you and I have talked and we’re both clear that this program is for you, I’ll walk you through my special 10 step process to help you creatively, and femininely manifest your Claim My Calling Initial Payment of $1000.

These calls are magic and so are you.  

The career of your dreams begins with staking your claim and owning your desire in a very big way.



12 month complimentary Membership to The Sanctuary. As a burgeoning leader of an International Creative Movement based on the power of community it’s essential that you surround yourself with an International Community of Artists and Leaders.

As a Force Member of The Sanctuary you are invited to join us for live Bi-Monthly Group Coaching calls and will receive special Bonus video trainings along with unlimited access to The Sanctuary Facebook group. This is the Mastermind Group that all artists wish they had.

That’s over $1700 in BONUS content, coaching and material to support you every step of the way through this process.


The Studio Visit is three hours of intensive one-on-one time where you and I laser-focus in on your art, your particular genius and how to infuse more of you into “it”.

Several times a year I travel internationally to visit artists in their studio. We’ll either do it in person or via Skype if for some reason I can’t make it to your continent.

The Bottom Line?

I’ve got your back.

Will you Claim your Calling?

Will you be the artist who brings more art, healing and creativity to others?

To apply, send me a short video (1:00 – 2:00min in length) telling me why you know this is the next step for you and why you are completely committed to Claiming Your Calling and Becoming the Artist that you Know You Are Here to Be. You don’t have to know how it will all look, you just have to say Yes!


Jessica Serran is the Visual Artist and Leader at Source & Sanctuary – A Field Guide to Uncharted Creative Callings. As a Visual Artist, she makes images that connect others to the truth of their own experiences.

When not making her own art she helps other Visual Artists and Artistic Geniuses who struggle with discovering their calling to become leaders of an international creative movement through the power of community.  

Her ability to see the genius in others and give them permission to step into it, combined with a seamless blend of intuition and logic are the force that helps usher more authentic, full-bodied creativity into the world.

Lit up by marketing as much as art making, her coaching programs are changing the limiting beliefs and starving artist paradigms that hold so many artists back.


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